Farmers and Me is a social graphic design project that centers on the emerging and growing phenomena of local organic farms in San Diego. Although there has been an increased demand and interest in local, sustainable farming and organic produce, a large population remains unfamiliar with the local produce available at their supermarkets, farmer’s markets, and through Community Supported Agriculture programs. The focus of my research is threefold:
- To promote locally grown produce by informing the community to make better choices,
- To bring attention to the labor that goes into the production of our food,and
- To facilitate an interactive environment where consumers meet producers.