Behind the Label

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Project: Behind the Label
Inspiration: “The Consumer Behavior”

In this project I focus on how are we affected in our daily purchases by the different labels and brands. The research in this project centered around the fact that our decisions to buy certain products are highly affected by what is visually placed on the label. In reality we may not know where the product was originally made and if it what’s stated on the label is true or a lye. The fact is that we have bought into the brand not knowing what is hidden behind it.