“With nothing to fabricate the majority of people are reduced to buying already made products.
In turn, shopping becomes a substitute for producing.” 
Veronique Vienne

I don’t believe in art just for the sake of art. To me art expresses the feelings of the society in which we are living today. In other words art is the reflection of a society like the mirror of a moment in society. I would like my work to become a social platform for people to come together and talk. I’m interested in the community’s engagement through my work and not so much on the external beauty of it. To me the beauty lies in the dialogue and social interaction that takes place through the work.

Since I was little I have been surrounded by people who love making things with their hands. My dad is a talented furniture maker and my mom, the best seamstress. Perhaps it is because of this influence that I was destined to love art and to follow my passion for design.

Making things with my hands is a way of communicating a message to the viewer through whatever media it may be. Although I’m a graphic designer by profession, I like to think of myself as a Fine Arts designer. I experiment with all kinds of materials in order to get to my goal in each piece, whether  with graphics or an object.  I have had many jobs, from “Sandwich Artist” to “Creative Director” in the corporate world. Whether it is building the tastiest sandwich or designing a large catalogue of interior designs for Jack in the Box, my desire has been to connect the viewer with the work.

I have just begun my search as an artist. I see that my work is progressing on a “developing continuum.” Milton Glaser encourages designers to present the “body” of their work more as a series of component parts. He believed that one thing literally leads to another and to another and to another, developing a pattern of growth, not just a product. This philosophy seemed to reconcile much of my pursuit during grad school, which oftentimes felt very confusing and intangible. I realized that I should look at graduate school and the entire experience as an “adventure incorporating the false starts, wrong roads, and missed turns that are part of every adventure. If the miraculous is to be found or made, it will be in the searching.” (from Introduction by Ralph Caplan for Milton Glaser’s In Search of the Miraculous: Or, One Thing Leads to Another)

I began to question the consumers’ behavior and how they value both the object and the designer, and whether the consumer is able to emotionally connect to the skill and quality of work by the designer himself. I asked myself whether our modern culture’s trend of over consumption and obsessive shopping has anything to do with the consumers being removed emotionally and communicatively from the designer himself due to mass reproduction. It’s really a matter of Mass communication vs. Mass production. How much of a story, and how much emotion can the designer instill into each and every consumer?

As a graphic designer, I want to mass communicate a story about myself and the quality of my work to each participant. I want my audience to be involved, to be participants, rather than mere objective consumers. I want to design small vignettes of a larger, connected scenery. I want to evoke emotions in the consumer through the telling of a story in a design. I am not necessarily worried about my final product, rather to emphasize the process of production in a social or community context.